Peter Casoni is the Founder and CEO of Prospectacus, a Customer Engagement & Retention Partner built on a powerful belief: customer acquisition should be human, authentic, and rooted in meaningful conversation—not the robotic scripts and one-size-fits-all systems that dominate today’s sales world.

With more than two decades of experience in the call center and sales industry, Peter saw a consistent problem—teams were trained to sound efficient, not empathetic. Reps were following rigid scripts instead of real dialogue. Speed was valued over substance. And somewhere along the way, the human element that makes people want to buy—and stay—was lost. The result wasn’t just missed opportunities; it was weakened trust, declining loyalty, and damaged brand reputations.

In 2017, Peter founded Prospectacus to change that story. His mission was simple yet transformative: to bring connection back to customer acquisition and service. Built on the philosophy of non-transactional, customer-centric communication, Prospectacus helps organizations transform how their teams speak, listen, and build relationships. Every conversation becomes an opportunity to strengthen trust, create value, and turn prospects into long-term partners.

Today, Prospectacus’ Customer Experience (CX) programs are redefining how sales and service teams engage their audiences. Through hands-on workshops and immersive coaching, Peter and his team teach the principles of authentic communication—asking better questions, listening with intent, and responding with empathy and confidence. The results are teams that no longer just handle calls, but create experiences that inspire confidence and loyalty.

For Peter, this mission goes far beyond numbers or KPIs. It’s about restoring humanity to business—proving that empathy and authenticity aren’t soft skills; they’re the strongest drivers of growth, reputation, and retention.

What began as one person’s vision to improve sales conversations has grown into a movement to redefine the art of customer acquisition and experience for a more human era of business.